Why is our logo a dog? Not just a dog, a scruffy little dog that’s ignoring you. The dog was far from our first choice, we tried all sorts of contrived images, photographs, George’s signature, we thought about abstract designs, text designs… none of them were right. All we knew was that we wanted something that was of George, that spoke to us about George.
We spotted the sketch of the dog in the bottom corner of a page of ideas and studies, a page like hundreds of others, but we like dogs. We thought long and hard, perhaps too long, but it did start to speak to us about George. There are lots of northern artists, but what we feel about George’s art is that it’s real, its a snapshot of an event he saw, it’s naive yet sophisticated and the people who live in George’s art, lived in George’s world. They were all real people with their own lives who he captured in the moment he’s describing. They’re far from generic Rochdale folk.
So what does that have to do with the dog? The dog is simply and minimally drawn, just a few grey lines, but at the same time it’s carefully drawn, with subtlety and sophistication. In a moment he has told us so much about a scruffy little mongrel, and not just its form but about its character too. It’s not there to look pleasing or to fill a space, that is its place and it’s currently dealing with a flea, it has no interest in you the observer, it’s just living the life of a scruffy little dog, with fleas, and George captured it.